AdTech companies and programmatic agencies are working hard to improve their product, offering and customer satisfaction. Ask yourself, what could a 10% increase in demand do for your AdTech business?
With the additional revenue, your company could invest more in marketing, sales activation, customer success, and product innovation.
To break it down, once you have an increase in demand your organization goes from wondering how you're going to generate new business. To wondering how you will activate all the new business you are generating.
Salespeople will play an important role in the conversion process. Ensuring no opportunities slip through the cracks. They can also explain any onboarding processes that may be unique to your platform.
If you don't have an in-house marketing team, you'll now be able to invest in one with the additional revenue generated. Or if you do have a marketing team, they can continue generating demand through content and smarter strategies that we provide.
Your customer success can put surveying your customer satisfaction on auto-pilot. That way you'll be able to anticipate churn and prevent it. And your product teams will have actionable insights based on the feedback your customers provide to your service team. It's a win-win.