Programmatic advertising is on the rise and will keep growing. But did you know, an overwhelming majority of marketers and agencies who are qualified programmatic buyers fail to identify AdTech Platforms (SSPs & DSPs) with their relevant Ad Formats like Native, Video, Audio, In-App or Display?
Today, more than 70 percent of B2B buyers fully define their needs before engaging with a sales representative, and almost half identify specific solutions before reaching out to your business. This means it is more competitive than ever to acquire new customers.
Additionally, most in-house teams struggle to link their activities to revenue and justify growth investment.
Coora focuses on the three main pillars which are important for any Adtech business. Attracting potential advertisers, publishers, or ad exchange partners, engaging with them, and retaining them in your platform for longer.
As an AdTech company, it may sound strange that you need to focus on generating qualitative leads for your own business. This is why Inbound Marketing is powerful. It is one of the best and most cost-effective ways to turn visitors into active and happy customers.
Inbound also helps you build a positive brand reputation by focusing on quality content that pulls people IN. As a result, you’ll positively attract the attention of your potential customers by providing valuable information and educating them on who you are and why they should partner with you.
Through building AdTech platforms ourselves, we understand how difficult it is to find a service provider like Coora.
Today Coora is the leading service provider for AdTech companies Globally and is ranked as one of the Top 3 Best Content Creation Agencies and Service Providers for Marketing Services in Poland.